Influence of persuader gender versus gender of target on the selection of compliance‐gaining strategies

Howard Journal of Communications

Volumn 7, Issue 1, 1996, Pages 29-34

  Hertzog, Robert L ^a   Scudder, Joseph N ^b  

^a INDIANA UNIVERSITY EAST   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Compliance strategy; Compliance gaining; Gender communication; Strategic communication.; Strategy selection

Indexed keywords

EID: 1442278991     PISSN: 10646175     EISSN: 10964649     Source Type: Journal    
DOI: 10.1080/10646179609361711     Document Type: Article

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