Making history: Lessons from the Great Moments series of pharmaceutical advertisements

Academic Medicine

Volumn 79, Issue 11, 2004, Pages 1027-1032

  Metzl, Jonathan M ^a,e   Howell, Joel D ^b,c,d  

^a UNIVERSITY OF MICHIGAN HEALTH SYSTEM   (United States)

^b Depts Int Med

^c Clinical Scholars Program   (United States)

^d Program in Society and Medicine   (United States)

^e UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CANADA; DRUG INDUSTRY; DRUG MARKETING; HEALTH CARE PLANNING; HEALTH PROMOTION; HISTORY OF MEDICINE; HUMAN; IMAGE DISPLAY; PAINTING; PHARMACY; PRIORITY JOURNAL; REVIEW; UNITED STATES;

EID: 13644262525     PISSN: 10402446     EISSN: None     Source Type: Journal    
DOI: 10.1097/00001888-200411000-00003     Document Type: Review

References (13)

1. Thorn RA, Bender GA. Great Moments in Medicine and Pharmacy by Parke, Davis & Company. Detroit: Northwood, 1965.
2. Bender GA. Forty centuries of pharmacy in pictures. Mod Pharm. 1951;XXXVI(1):16.
3. Bender GA. Before the dawn of history. In: The Stories and Paintings in the Series "A History of Pharmacy in Pictures". Detroit: Parke, Davis, 1967:8-10.
4. Cantor G. The man who changed the face of the American doctor's office. Detroit Free Press Sunday Magazine. 1965;3 October:6-8.
5. Tuttle RB. The authenticity of Robert Thorn. Impresario. 1975;January-February: 4-6.
6. The "History of Pharmacy in Pictures": Robert Thorn and George Bender. Wisdom. 1956;1(8):16-28.
7. Braun L. Medical pictures exhibited. Detroit Free Press. 1964;12 January:C3.
8. Reproductions of original oil paintings from the series Great Moments in Medicine. Detroit: Parke-Davis [undated document, Bob Thom Personal Archive, File Folder #2].
9. Suggestions for Framing Your History Of Medicine Prints. Detroit: Parke, Davis and Company, 1959 [Bob Thom personal archive, File Folder #2].
10. Tennant HR. How Robert Thom sold 1,000 vials of Penicillin. [Parke, Davis and Company Inter-Office Memo ("To All Seattle Branch Salesmen"), File Folder #4]. Detroit: Parke, Davis and Company, November 20, 1953.
11. Duffin J, Li A. Great Moments: Parke, Davis and Company and the creation of medical art. ISIS. 1995;86:1-29.
12. Sims JM (ed). The Story of My Life. New York: D. Appleton and Co., 1884.
13. Manos CH. This Hippocrates may live next door to you: modeling for history. Detroit Times. 1958;3(February):A24.