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Volumn 42, Issue 1, 2005, Pages 141-148

Interactivity with 'Generation Y' and small southwestern community newspapers

Author keywords

[No Author keywords available]

Indexed keywords


EID: 13444271640     PISSN: 03623319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.soscij.2004.11.013     Document Type: Article
Times cited : (2)

References (18)
  • 1
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    • Editors increasing interaction with readers
    • Associated Press. July 27 Las Cruces (NM): Sun-News
    • Associated Press. 2001 July 27 Editors increasing interaction with readers (p. A8). Las Cruces (NM): Sun-News
    • (2001)
  • 2
    • 13444262638 scopus 로고    scopus 로고
    • May 23 E-mail correspondence
    • Fulton C. 2003 May 23 E-mail correspondence
    • (2003)
    • Fulton, C.1
  • 4
    • 13444280653 scopus 로고    scopus 로고
    • It's all in creative delivery
    • June 25
    • D. Lippe It's all in creative delivery Advertising Age 2001, June 25 8-9
    • (2001) Advertising Age , pp. 8-9
    • Lippe, D.1
  • 5
    • 13444272330 scopus 로고    scopus 로고
    • May 21 E-mail correspondence
    • Looby J. 2003 May 21 E-mail correspondence
    • (2003)
    • Looby, J.1
  • 6
    • 13444265221 scopus 로고    scopus 로고
    • Hiring gen-xers in a national reporting shortage climate: What editors & publishers won't do
    • J.S. McCleneghan Hiring gen-xers in a national reporting shortage climate: What editors & publishers won't do Southwestern Mass Communication Journal 16 2 2001 15-25
    • (2001) Southwestern Mass Communication Journal , vol.16 , Issue.2 , pp. 15-25
    • McCleneghan, J.S.1
  • 7
    • 13444309811 scopus 로고    scopus 로고
    • May 21 E-mail correspondence
    • McNeill M. 2003 May 21 E-mail correspondence
    • (2003)
    • McNeill, M.1
  • 8
    • 13444269729 scopus 로고    scopus 로고
    • Web spawns talks, but newsprint turns profit
    • October 25
    • J. Morton Web spawns talks, but newsprint turns profit American Journalism Review 1999, October 25 100
    • (1999) American Journalism Review , pp. 100
    • Morton, J.1
  • 9
    • 13444268098 scopus 로고    scopus 로고
    • If you build it, they will come
    • February 7
    • Moses L. 2000 February 7 If you build it, they will come. Editor & Publisher, 47
    • (2000) Editor & Publisher , pp. 47
    • Moses, L.1
  • 10
    • 13444293581 scopus 로고    scopus 로고
    • Papers have heady competition for young America's eyeballs
    • February 21
    • Mostafa K. 2000 February 21 Papers have heady competition for young America's eyeballs. Editor & Publisher, 38
    • (2000) Editor & Publisher , pp. 38
    • Mostafa, K.1
  • 11
    • 13444280655 scopus 로고    scopus 로고
    • May 28 E-mail correspondence
    • Mueck M. 2003 May 28 E-mail correspondence
    • (2003)
    • Mueck, M.1
  • 12
    • 13444268350 scopus 로고    scopus 로고
    • February 15 Generation Y
    • Neuborne E. 1999 February 15 Generation Y. Business Week Online, 1-8 (http://www.businessweek.com://1999/99_07/b3616001.htm?scriptFramed)
    • (1999) Business Week Online , pp. 1-8
    • Neuborne, E.1
  • 13
    • 13444282710 scopus 로고    scopus 로고
    • Northwestern University Media Management Center. January 28
    • Northwestern University Media Management Center. (2001, January 28). http://pubweb.acns.nwu.edu/~eyc345/finalmedia.html
    • (2001)
  • 14
    • 13444284095 scopus 로고    scopus 로고
    • Marketers must learn to understand generation Y
    • November 30
    • A. Nucifora Marketers must learn to understand generation Y Small Business Insights 2001, November 30 59-60
    • (2001) Small Business Insights , pp. 59-60
    • Nucifora, A.1
  • 15
    • 13444280654 scopus 로고    scopus 로고
    • May 7 E-mail correspondence
    • Rieger A. 2003 May 7 E-mail correspondence
    • (2003)
    • Rieger, A.1
  • 16
    • 13444254531 scopus 로고    scopus 로고
    • New E & P poll reveals very active readership
    • September 25
    • Strupp J. 2002 September 25 New E & P poll reveals very active readership. Editor & Publisher, 39-40
    • (2002) Editor & Publisher , pp. 39-40
    • Strupp, J.1
  • 17
    • 13444264027 scopus 로고    scopus 로고
    • Reach out to gen Y and grow with it
    • April 30
    • C. Swift Reach out to gen Y and grow with it National Underwriter 2001, April 30 25-26
    • (2001) National Underwriter , pp. 25-26
    • Swift, C.1
  • 18
    • 13444266678 scopus 로고    scopus 로고
    • Is generation a bad word?
    • August 13
    • J. Tolson Is generation a bad word? U.S. News & World Report 2001, August 13 42-43
    • (2001) U.S. News & World Report , pp. 42-43
    • Tolson, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.