Universities and marketing mass communication in Italy

Higher Education Policy

Volumn 17, Issue 4, 2004, Pages 371-381

  Boffo, Stefano ^a  

^a UNIVERSITY OF SASSARI   (Italy)

Author keywords

Higher education; Institutional reform; Italy; marketing; Student demand

Indexed keywords

EID: 12844260961     PISSN: 09528733     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.hep.8300063     Document Type: Article

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