Creating a new identity for France télécom: Beyond a visual exercise?

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Volumn , Issue , 2003, Pages 133-155

  Brun, Monique ^a  

^a UNIVERSITÉ JEAN MOULIN LYON 3   (France)

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[No Author keywords available]

Indexed keywords

EID: 12744262575     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203361726     Document Type: Chapter

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