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Volumn 32, Issue 1, 2001, Pages 120-131

Are we seeing things? The pinesol lady and the ghost of Aunt Jemima

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EID: 12344328202     PISSN: 00219347     EISSN: 15524566     Source Type: Journal    
DOI: 10.1177/002193470103200107     Document Type: Article
Times cited : (21)

References (13)
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    • Bowen, L.1    Schmid, J.2
  • 2
    • 85107910437 scopus 로고
    • Race and ideology: African-American images in television advertising
    • Bristor, J. M., Lee, R. G., & Hunt, M. R. (1995). Race and ideology: African-American images in television advertising. Journal of Public Policy and Marketing, 14 (1), 48.
    • (1995) Journal of Public Policy and Marketing , vol.14 , Issue.1 , pp. 48
    • Bristor, J.M.1    Lee, R.G.2    Hunt, M.R.3
  • 3
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    • From Aunt Jemima to Anita Hill: Media's split image of Black women
    • Edwards, A. (1993). From Aunt Jemima to Anita Hill: Media's split image of Black women. Media Studies Journal, 7, 215-222.
    • (1993) Media Studies Journal , vol.7 , pp. 215-222
    • Edwards, A.1
  • 4
    • 28344457228 scopus 로고    scopus 로고
    • Separating the wheat from the chaff in qualitative studies
    • G. H. Stempel & B. H. Westley (Eds.), Englewood Cliffs, NJ: Prentice Hall
    • Fortner, R. S., & Christians, C. G. (1999). Separating the wheat from the chaff in qualitative studies. In G. H. Stempel & B. H. Westley (Eds.), Research methods in mass communication (pp. 375-387). Englewood Cliffs, NJ: Prentice Hall.
    • (1999) Research Methods in Mass Communication , pp. 375-387
    • Fortner, R.S.1    Christians, C.G.2
  • 6
    • 0000869008 scopus 로고    scopus 로고
    • Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations
    • Lafky, S., Duffy, M., Steinmaus, M., & Berkowitz, D. (1996). Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations. Journalism and Mass Communication Quarterly, 73(2), 379-388.
    • (1996) Journalism and Mass Communication Quarterly , vol.73 , Issue.2 , pp. 379-388
    • Lafky, S.1    Duffy, M.2    Steinmaus, M.3    Berkowitz, D.4
  • 7
    • 85055294942 scopus 로고
    • Representation, roles and occupational status of Black models in television advertisements
    • Licata, J. W., & Biswas, A. (1993). Representation, roles and occupational status of Black models in television advertisements. Journalism a Mass Communication Quarterly, 70(4), 868-882.
    • (1993) Journalism a Mass Communication Quarterly , vol.70 , Issue.4 , pp. 868-882
    • Licata, J.W.1    Biswas, A.2
  • 8
    • 85037317360 scopus 로고
    • Quaker Oats' Aunt Jemima brand hires Gladys Knight to appear in ads
    • September 16
    • Ono, Y. (1994, September 16). Quaker Oats' Aunt Jemima brand hires Gladys Knight to appear in ads. Wall Street Journal, p. B3.
    • (1994) Wall Street Journal
    • Ono, Y.1
  • 10
    • 0039366658 scopus 로고
    • Stereotypes of Black in-group attractiveness in advertising: On possible psychological effects
    • Strutton, D., & Lumpkin, J. R. ( 1993). Stereotypes of Black in-group attractiveness in advertising: On possible psychological effects. Psychological Reports, 73, 507-511.
    • (1993) Psychological Reports , vol.73 , pp. 507-511
    • Strutton, D.1    Lumpkin, J.R.2
  • 12
    • 0010780739 scopus 로고
    • What roles do ads play in racial tension?
    • Ward, A. (1992). What roles do ads play in racial tension? Advertising Age, 63, 1.
    • (1992) Advertising Age , vol.63 , pp. 1
    • Ward, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.