-
1
-
-
0003945085
-
-
Boston, Houghton Mifflin
-
th Edition, Boston, Houghton Mifflin, 2000.
-
(2000)
th Edition
-
-
-
2
-
-
12344320799
-
Do we need services marketing
-
edited by P. Eigler, E. Langeard, C. Lovelock, and J. Bateson, Cambridge: Marketing Science Institute
-
Bateson, J. "Do We Need Services Marketing", in Marketing Services: New Insights, edited by P. Eigler, E. Langeard, C. Lovelock, and J. Bateson, Cambridge: Marketing Science Institute 1979.
-
(1979)
Marketing Services: New Insights
-
-
Bateson, J.1
-
3
-
-
0040438438
-
Consumer behavior as risk taking
-
D. Cox (ed.) Harvard University Press, Cambridge, Mass
-
Bauer, R. "Consumer Behavior as Risk Taking," in Risk Taking and Information Handling in Consumer Behavior, D. Cox (ed.) Harvard University Press, Cambridge, Mass, 1967.
-
(1967)
Risk Taking and Information Handling in Consumer Behavior
-
-
Bauer, R.1
-
5
-
-
0039304322
-
Information integration in consumer risk perception: A comparison of two models of component conceptualization
-
Bettman, J. "Information Integration in Consumer Risk Perception: A Comparison of Two Models of Component Conceptualization," Journal of Applied Psychology, (60:3), 1975, pp. 381-384.
-
(1975)
Journal of Applied Psychology
, vol.60
, Issue.3
, pp. 381-384
-
-
Bettman, J.1
-
6
-
-
12344311629
-
Web marketing: Has the distinction between products and services become obsolete?
-
Brannback, M. and Pukakainen, J. "Web Marketing: Has the Distinction Between Products and Services Become Obsolete?" Journal of Market Focused Management, 1998, pp. 47-59.
-
(1998)
Journal of Market Focused Management
, pp. 47-59
-
-
Brannback, M.1
Pukakainen, J.2
-
7
-
-
0041615336
-
The major dimensions of perceived risk
-
D. Cox. (ed.) Harvard University Press, Cambridge, Mass
-
Cunningham, S. "The Major Dimensions of Perceived Risk," in Risk Taking and Information Handling in Consumer Behavior, D. Cox. (ed.) Harvard University Press, Cambridge, Mass, 1967.
-
(1967)
Risk Taking and Information Handling in Consumer Behavior
-
-
Cunningham, S.1
-
8
-
-
55249087535
-
Perceived usefulness, perceived ease of use, and user acceptance of information technology
-
September
-
Davis, F.D. "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly September 1989, pp. 319-340.
-
(1989)
MIS Quarterly
, pp. 319-340
-
-
Davis, F.D.1
-
9
-
-
21344491113
-
A model of perceived risk and intended risk-handling activity
-
Dowling, G., and Staelin, R. "A Model of Perceived Risk and Intended Risk-handling Activity", Journal of Consumer Research, (21:1) 1994, pp. 119-34
-
(1994)
Journal of Consumer Research
, vol.21
, Issue.1
, pp. 119-134
-
-
Dowling, G.1
Staelin, R.2
-
11
-
-
12344336923
-
Perceived artificiality: Understanding consumer perceptions of risk in e-service encounters
-
Washington State University
-
Featherman, M. Valacich, J.S. and Wells, J. "Perceived Artificiality: Understanding Consumer Perceptions of Risk in E-Service Encounters," Washington State University, Working Paper #1214, 2003.
-
(2003)
Working Paper #1214
, vol.1214
-
-
Featherman, M.1
Valacich, J.S.2
Wells, J.3
-
12
-
-
0000009769
-
Evaluating structural equation models with unobservable variables and measurement error
-
Fornell, Cl. and Larker, D. "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 1981, pp. 39-50.
-
(1981)
Journal of Marketing Research
, pp. 39-50
-
-
Fornell, Cl.1
Larker, D.2
-
13
-
-
0001534689
-
Innovativeness, novelty seeking, and consumer creativity
-
Hirschman, E. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, (7:3) 1980, p. 283
-
(1980)
Journal of Consumer Research
, vol.7
, Issue.3
, pp. 283
-
-
Hirschman, E.1
-
14
-
-
0041540817
-
Building consumer trust online
-
Hoffman, D., Novak, T.P., and Peralta, M. "Building Consumer Trust Online," Communications of the ACM (42:4), 1999, pp. 80-85.
-
(1999)
Communications of the ACM
, vol.42
, Issue.4
, pp. 80-85
-
-
Hoffman, D.1
Novak, T.P.2
Peralta, M.3
-
15
-
-
12344324058
-
-
Proceedings of the Third Annual Conference, Ann Arbour, Michigan, Association for Consumer Research
-
Jacoby, J. and Kaplan L.B. The Components of Perceived Risk. Proceedings of the Third Annual Conference, Ann Arbour, Michigan, Association for Consumer Research, 1972.
-
(1972)
The Components of Perceived Risk
-
-
Jacoby, J.1
Kaplan, L.B.2
-
16
-
-
20544431696
-
Consumer reactions to electronic shopping on the world wide web
-
Jarvenpaa, S., and Todd, P.A. "Consumer Reactions to Electronic Shopping on the World Wide Web," International Journal of Electronic Commerce (1:2), 1996-97, pp. 59-88.
-
(1996)
International Journal of Electronic Commerce
, vol.1
, Issue.2
, pp. 59-88
-
-
Jarvenpaa, S.1
Todd, P.A.2
-
17
-
-
0002135118
-
Consumer trust in an internet store: A cross-cultural validation
-
Jarvenpaa, S., and Tractinsky, N. "Consumer Trust in an Internet Store: A Cross-Cultural Validation," Journal of Computer Mediated Communication, (5:2), 1999, pp. 1-35
-
(1999)
Journal of Computer Mediated Communication
, vol.5
, Issue.2
, pp. 1-35
-
-
Jarvenpaa, S.1
Tractinsky, N.2
-
18
-
-
21844499050
-
Goal setting, conditions of practice, and task performance: A resource allocation perspective
-
Kanfer, R., Ackerman, P., Murtha, T., DugDale B., and Nelson, L. "Goal Setting, Conditions of Practice, and Task Performance: A Resource Allocation Perspective," Journal of Applied Psychology. (79:6), 1994, p. 826
-
(1994)
Journal of Applied Psychology
, vol.79
, Issue.6
, pp. 826
-
-
Kanfer, R.1
Ackerman, P.2
Murtha, T.3
Dugdale, B.4
Nelson, L.5
-
19
-
-
12344273852
-
Personal constructs theory: A foundation for driving tangible surrogates in services marketing
-
edited by T. Bloch, G. Upah, and V. Zeithaml, American Marketing Association, Chicago
-
Klein, D. and Lewis, R. "Personal Constructs Theory: A Foundation for Driving Tangible Surrogates in Services Marketing," in Services Marketing in a Changing Environment, edited by T. Bloch, G. Upah, and V. Zeithaml, American Marketing Association, Chicago 1985.
-
(1985)
Services Marketing in a Changing Environment
-
-
Klein, D.1
Lewis, R.2
-
21
-
-
84990386141
-
A three-dimensional scale of intangibility
-
Laroche, M., Bergeron, J., and Goutaland, C. "A Three-Dimensional Scale of Intangibility," Journal of Service Research, 15, 2001.
-
(2001)
Journal of Service Research
, vol.15
-
-
Laroche, M.1
Bergeron, J.2
Goutaland, C.3
-
22
-
-
84986104585
-
How intangibility affects perceived risk: The moderating role of knowledge and involvement
-
Laroche, M., Bergeron, J., and Goutaland, C. "How intangibility affects perceived risk: The moderating role of knowledge and involvement," The Journal of Services Marketing, (17:2/3), 2003, pg. 122.
-
(2003)
The Journal of Services Marketing
, vol.17
, Issue.2-3
, pp. 122
-
-
Laroche, M.1
Bergeron, J.2
Goutaland, C.3
-
23
-
-
77957873030
-
The intangibility of services: Measurement and competitive perspectives
-
McDougall, G., and Snetsinger, D. "The Intangibility of Services: Measurement and Competitive perspectives," The Journal of Services Marketing, 4, 1990, pp. 27-40.
-
(1990)
The Journal of Services Marketing
, vol.4
, pp. 27-40
-
-
McDougall, G.1
Snetsinger, D.2
-
24
-
-
0001212543
-
Risk perception and reduction in the purchase of consumer services
-
Mitchell, V.W. and Greatorex, M. "Risk Perception and Reduction in the Purchase of Consumer Services," The Service Industries Journal (13:4), 1993, pp. 179-200.
-
(1993)
The Service Industries Journal
, vol.13
, Issue.4
, pp. 179-200
-
-
Mitchell, V.W.1
Greatorex, M.2
-
25
-
-
33644755227
-
30 years of perceived risk: Some research issues
-
Academy of Marketing Science Conference, Nashville
-
Mitchell, V.W. "30 Years of Perceived Risk: Some Research Issues," Academy of Marketing Science Conference, Developments in Marketing Science, Nashville, 1994.
-
(1994)
Developments in Marketing Science
-
-
Mitchell, V.W.1
-
26
-
-
73449149291
-
Development of an instrument to measure the perceptions of adopting an information technology innovation
-
Moore, G. C. and Benbasat, I. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, (2:3), 1991, pp. 192-222.
-
(1991)
Information Systems Research
, vol.2
, Issue.3
, pp. 192-222
-
-
Moore, G.C.1
Benbasat, I.2
-
27
-
-
51249174109
-
The impact of services versus goods on consumers' assessment of perceived risk and variability
-
Murray, K. and Schlacter, J. "The Impact of Services Versus Goods on Consumers' Assessment of Perceived Risk and Variability," Academy of Marketing Science Journal. (18:1), 1990, p. 51.
-
(1990)
Academy of Marketing Science Journal
, vol.18
, Issue.1
, pp. 51
-
-
Murray, K.1
Schlacter, J.2
-
28
-
-
84900583330
-
Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness and attractiveness
-
Ohanian, R. "Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness and Attractiveness," Journal of Advertising, (19:3), 1990, pp.39-52.
-
(1990)
Journal of Advertising
, vol.19
, Issue.3
, pp. 39-52
-
-
Ohanian, R.1
-
29
-
-
67649951505
-
Consumer acceptance of electronic commerce - Integrating trust and risk with the technology acceptance model
-
Pavlou, Paul A. "Consumer Acceptance of Electronic Commerce - Integrating Trust and Risk with the Technology Acceptance Model," International Journal of Electronic Commerce, (7:2), 2003.
-
(2003)
International Journal of Electronic Commerce
, vol.7
, Issue.2
-
-
Pavlou, P.A.1
-
30
-
-
0003535875
-
-
Lawrence Erlbaum Associates, New Jersey
-
Pedhazur, E. and Schmelkin, L. Measurement, Design, and Analysis: An Integrated Approach, Lawrence Erlbaum Associates, New Jersey, 1991.
-
(1991)
Measurement, Design, and Analysis: An Integrated Approach
-
-
Pedhazur, E.1
Schmelkin, L.2
-
31
-
-
0009076271
-
An investigation of perceived risk at the brand level
-
Peter, J. and Ryan, M. "An Investigation of Perceived Risk at the Brand Level," Journal of Marketing Research, 13, 1976, pp. 184-188.
-
(1976)
Journal of Marketing Research
, vol.13
, pp. 184-188
-
-
Peter, J.1
Ryan, M.2
-
32
-
-
84893350143
-
Latent variable interaction and quadratic effect estimation: A two-step technique using structural equation analysis
-
Ping, R. "Latent Variable Interaction and Quadratic Effect Estimation: A Two-Step Technique Using Structural Equation Analysis," The Psychological Bulletin, 119, 1996, pp.166-175.
-
(1996)
The Psychological Bulletin
, vol.119
, pp. 166-175
-
-
Ping, R.1
-
33
-
-
0032622563
-
Cyberservice: Taming service marketing problems with the world wide web
-
Pitt L., Berthon, P., and Watson, R.T. "Cyberservice: Taming Service Marketing Problems with the World Wide Web," Business Horizons, (42:1), 1999, pp. 11-18.
-
(1999)
Business Horizons
, vol.42
, Issue.1
, pp. 11-18
-
-
Pitt, L.1
Berthon, P.2
Watson, R.T.3
-
34
-
-
5844406545
-
An exploration of perceived risk and willingness to try new products
-
Popielarz, D. "An Exploration of Perceived Risk and Willingness to Try New Products," Journal of Marketing Research, 4, 1967, pp. 368-72.
-
(1967)
Journal of Marketing Research
, vol.4
, pp. 368-372
-
-
Popielarz, D.1
-
35
-
-
0033872521
-
A theoretical extension of the technology acceptance model: Four longitudinal field studies
-
Venkatesh, V. and Davis, F. "A Theoretical Extension of The Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, (46:2), 2000, pp. 186-204.
-
(2000)
Management Science
, vol.46
, Issue.2
, pp. 186-204
-
-
Venkatesh, V.1
Davis, F.2
-
36
-
-
0002578897
-
How consumer evaluation processes differ between goods and services
-
Donnelly, J.H. and George, W.R. (Eds), American Marketing Association, Chicago, IL
-
Zeithaml, V.A. "How Consumer Evaluation Processes Differ between Goods and Services," in Marketing of Services, Donnelly, J.H. and George, W.R. (Eds), American Marketing Association, Chicago, IL, 1981, pp. 39-47.
-
(1981)
Marketing of Services
, pp. 39-47
-
-
Zeithaml, V.A.1
-
38
-
-
0002344732
-
Problems and strategies in services marketing
-
Zeithaml, V.A., Parasuraman, A. and Berry, L.L. "Problems and Strategies in Services Marketing," Journal of Marketing, (49:2), 1985, pp. 33-45
-
(1985)
Journal of Marketing
, vol.49
, Issue.2
, pp. 33-45
-
-
Zeithaml, V.A.1
Parasuraman, A.2
Berry, L.L.3
|