Visualizing the metaphor

Journal of Marketing Communications

Volumn 11, Issue 1, 2005, Pages 55-72

  Proctor, Tony ^a   Proctor, Stella ^b   Papasolomou, Ioanna ^c  

^a UNIVERSITY OF CHESTER   (United Kingdom)

^b Whitby High School   (United Kingdom)

^c INTERCOLLEGE   (Cyprus)

Author keywords

Advertising; Interpretation; Magazine; Polysemy; Visual metaphor

Indexed keywords

EID: 12344316276     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000284455     Document Type: Article

References (13)

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