Cross channel optimized marketing by reinforcement learning

KDD-2004 - Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2004, Pages 767-772

  Abe, Naoki ^a   Verma, Naval ^a   Apte, Chid ^a   Schroko, Robert ^b  

^a IBM T J WATSON RESEARCH CENTER   (United States)

^b Database Marketing   (United States)

Author keywords

Cost sensitive learning; CRM; Customer life time value; Reinforcement learning; Targeted marketing

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMMUNICATION CHANNELS (INFORMATION THEORY); COMPETITIVE INTELLIGENCE; DATA MINING; DATA REDUCTION; LEARNING SYSTEMS; MARKOV PROCESSES; OPTIMIZATION; PROBLEM SOLVING; REGRESSION ANALYSIS;

COST SENSITIVE LEARNING; CROSS CHANNEL INTEGRATION; CUSTOMER LIFE TIME VALUE; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); REINFORCEMENT LEARNING; TARGETED MARKETING;

MARKETING;

EID: 12244261880     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1014052.1016912     Document Type: Conference Paper

References (10)

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