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Business Horizons
Volumn 48, Issue 1, 2005, Pages 55-62
Investigating large-scale sponsorship relationships as co-marketing alliances
Author keywords

Alliances; Co marketing; Sponsorship; Sports
Indexed keywords

EID: 12144254104     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.10.003     Document Type: Article
Times cited : (57)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.