Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective

Journal of Business Research

Volumn 58, Issue 7, 2005, Pages 902-909

  Saad, Gad ^a   Gill, Tripat ^b   Nataraajan, Rajan ^c  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

^c AUBURN UNIVERSITY   (United States)

Author keywords

Birth order; Conformity; Consumer behavior; Evolutionary psychology; Innovativeness; Personality

Indexed keywords

EID: 12144250666     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.01.001     Document Type: Article

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