Measuring and Managing the Effectiveness of Personalization

Proceedings of the ACM Conference on Electronic Commerce

Volumn 5, Issue , 2003, Pages 220-224

  Peyton, Liam ^a  

^a UNIVERSITY OF OTTAWA   (Canada)

Author keywords

Ontology; Performance Measurement; Personalization; Rule Engine

Indexed keywords

ALGORITHMS; COMPUTER SOFTWARE; MANAGERS; ONLINE SYSTEMS; SERVERS; STATISTICAL METHODS; WEBSITES;

ONTOLOGY; PERFORMANCE MEASUREMENT; PERSONALIZATION; RULE ENGINES;

BEHAVIORAL RESEARCH;

EID: 1142304576     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (13)

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