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Food Technology
Volumn 58, Issue 1, 2004, Pages 35-38
Understanding conjoint analysis
Author keywords

[No Author keywords available]
Indexed keywords

COMPUTER AIDED SOFTWARE ENGINEERING; MATHEMATICAL MODELS; PRODUCT DESIGN; REGRESSION ANALYSIS; STATISTICAL METHODS;
EID: 1142304468     PISSN: 00156639     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article
Times cited : (7)
References (6)
  • 1
    • 0003055060 scopus 로고
    • A general approach to product design optimization via conjoint analysis
    • Green, P. and Srinivasan, V. 1978. A general approach to product design optimization via conjoint analysis. J. Mktg. 45: 17-37.
    • (1978) J. Mktg. , vol.45 , pp. 17-37
    • Green, P.1    Srinivasan, V.2
  • 2
    • 1542389306 scopus 로고
    • Simultaneous conjoint measurement: A new type of fundamental measurement
    • Luce, R. and Tukey, J. 1964. Simultaneous conjoint measurement: A new type of fundamental measurement. J. Math. Psychol. 1: 1-27.
    • (1964) J. Math. Psychol. , vol.1 , pp. 1-27
    • Luce, R.1    Tukey, J.2
  • 3
    • 1142291831 scopus 로고
    • The predictive validity of derived versus stated importance
    • ed. M. Metegrano; Sawtooth Software, Ketchum, Idaho
    • McLauchlan, W. 1992. The predictive validity of derived versus stated importance. In "1992 Sawtooth Software Conference Proceedings," ed. M. Metegrano, pp. 285-311. Sawtooth Software, Ketchum, Idaho.
    • (1992) 1992 Sawtooth Software Conference Proceedings , pp. 285-311
    • McLauchlan, W.1
  • 4
    • 1142291825 scopus 로고    scopus 로고
    • Moving closer to the customer through understanding the mind: The crave it! Study and the specific case of chocolate
    • In Italian, with summary in English
    • Moskowitz, H., Ashman, H., Gillette, M., and Adams, J. 2002. Moving closer to the customer through understanding the mind: The Crave It! Study and the specific case of chocolate. Ingrediente Alimentari 1(1): 13-21. In Italian, with summary in English.
    • (2002) Ingrediente Alimentari , vol.1 , Issue.1 , pp. 13-21
    • Moskowitz, H.1    Ashman, H.2    Gillette, M.3    Adams, J.4
  • 5
    • 0023366546 scopus 로고
    • Redesigning product lines with conjoint analysis: How sunbeam does it
    • Rosenbaum, H. 1987. Redesigning product lines with conjoint analysis: How Sunbeam does it. J. Prod. Innovation Mgmt. 4: 120-137.
    • (1987) J. Prod. Innovation Mgmt. , vol.4 , pp. 120-137
    • Rosenbaum, H.1
  • 6
    • 0002338132 scopus 로고
    • Commercial use of conjoint analysis: An update
    • Wittink, D. and Cattin, P. 1989. Commercial use of conjoint analysis: An update. J. Mktg. 53: 91-96.
    • (1989) J. Mktg. , vol.53 , pp. 91-96
    • Wittink, D.1    Cattin, P.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.