Netchising: The next global wave?

Long Range Planning

Volumn 37, Issue 1, 2004, Pages 11-27

  Morrison, Allen ^a   Bouquet, Cyril ^b   Beck, John ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b YORK UNIVERSITY   (Canada)

^c UCLA's   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; INTERFACES (COMPUTER); INVESTMENTS; PLANNING;

FOREIGN DIRECT INVESTMENTS;

INDUSTRIAL ECONOMICS;

CORPORATE STRATEGY; GLOBALIZATION; INTERNET; MULTINATIONAL ENTERPRISE;

EID: 1142293158     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2003.12.001     Document Type: Article

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