Building Blocks of Corporate Reputation — Social Responsibility Initiatives

Corporate Reputation Review

Volumn 5, Issue 1, 2002, Pages 71-74

  Anand, Vaani ^a  

^a imagequity+   (India)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 11244311352     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540165     Document Type: Article

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