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Volumn 18, Issue 4, 2004, Pages 13-28

Expanding the search for alternatives during strategic decision-making

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EID: 11144248561     PISSN: 10795545     EISSN: None     Source Type: Journal    
DOI: 10.5465/AME.2004.15268668     Document Type: Review
Times cited : (62)

References (50)
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    • note
    • Recent research will be drawn upon to offer some answers. More than four hundred strategic decisions were collected in this research effort. The decisions involved new products, marketing, and operations-the sorts of things that organizational leaders deal with regularly. Only real decisions in real organizations made by real people were included so the consequences of the decisions in which the responsible people bore burdens or reaped benefits could be understood and documented. The research identified the practices followed to make each decision and accounted for the situation confronted. Linking the consequences of strategic decisions to decision-making practices applied, both good and bad, and controlling for the situation being confronted provided a telling appraisal of the practices used and their effectiveness, A narrative of events, giving a picture of each decision and its context, was constructed from taped interviews with key participants. The narrative was probed, looking for reasons why some practices worked well and others failed, seeking practices that might improve the prospect of success. Appendix I in Why Decisions Fail offers additional detail about the twenty-year research effort.
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