Coordinating price reductions and coupon events

Journal of Marketing Research

Volumn 41, Issue 4, 2004, Pages 411-422

  Anderson, Eric T ^a   Song, Inseong ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10844284552     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.4.411.47006     Document Type: Article

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