Elderly casino gambling behavior: Marketing implications

Journal of Hospitality and Leisure Marketing

Volumn 10, Issue 1-2, 2003, Pages 87-99

  Moseley, Charles B ^a   Schwer, Keith ^a   Thompson, William S ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Casinos; Elderly; Gambling behavior; Gender differences; Marketing

Indexed keywords

EID: 10144247675     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v10n01_06     Document Type: Article

References (10)

1. Administration on Aging (1996). A profile of older Americans: 1996. Washington, DC: Administration on Aging.
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3. Gupta, R. & Derevensky, J. (1998). Adolescent gambling behavior: A prevalence study and examination of the correlates associated with problem gambling. Journal of Gambling Studies, 14, 319-343
4. Ladouceur, R., Dube, D. & Bujold, A. (1994). Gambling among primary school students. Journal of Gambling Studies, 10, 363-370.
5. Lawton, M.P. (1993). Meanings of activity. In J.R. Kelley (Ed.). Activity and Aging (pp. 25-41) Newbury Park, CA: Sage Publications.
6. Longino, C.F. (1994, August). Myths of an aging America. American Demographics, 36-42.
7. Mok, W.P. & Hraba, J. (1991). Age and gambling behavior: A declining and shifting pattern of participation. Journal of Gambling Studies, 7, 313-335.
8. NORC (1998). Gambling impact and behavior study. Chicago, IL: University of Chicago, NORC.
9. Schwer, R.W. & R.D. Potts (1998). Gaming activity of Las Vegas residents: Measuring frequency of and budgeting for gambling. Gaming Law Review, 2, 671-685.
10. Thompson, W.N. (1997). Legalized Gambling, 2nd Edition. Santa Barbara, CA: ABC-CLIO.