CHINESE CULTURAL VALUES AND SEGMENTATION OF YOUTH APPAREL MARKET: A HONG KONG EXPERIENCE

Management Research News

Volumn 19, Issue 9, 1996, Pages 55-70

  Fok, Vincent S ^a   Chong, Viola K ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10044275426     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb028492     Document Type: Review

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