Categorization of Japanese TV viewers based on program genres they watch

User Modelling and User-Adapted Interaction

Volumn 14, Issue 1, 2004, Pages 87-117

  Hara, Yumiko ^a   Tomomune, Yumiko ^a   Shigemori, Maki ^a  

^a NHK SCIENCE AND TECHNICAL RESEARCH LABORATORIES   (Japan)

Author keywords

Audience segmentation; Japan; Personalized TV; Program genre; Stereotype; TV; User study; Viewer; Viewing preference

Indexed keywords

ALGORITHMS; CORRELATION METHODS; HUMAN ENGINEERING; SURVEYS; TELEVISION BROADCASTING;

AUDIENCE SEGMENTATION; PERSONALIZED TELEVISION; PROGRAM GENRES; STEREOTYPE; USER STUDY; VIEWER; VIEWING PREFERENCE;

DIGITAL TELEVISION;

EID: 0842268384     PISSN: 09241868     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:USER.0000010139.95184.df     Document Type: Article

References (24)

1. Ang, I.: 1996, Living Room Wars. London: Routledge.
2. Benzecri, J. P.: 1973, L'Analyse des Donnés, vol. 1, vol. 2. Dunod: Paris.
3. Gifi, A.: 1981, Nonlinear multivariate analysis. Leiden: DSWO Press.
4. Fujiwara, N.: 1982, 1983, Prime-time Television Program Viewer Types (in Japanese) NHK Monthly Report on Broadcast Research, October 1982, 26-38, December 1982, pp. 29-40, February 1983, pp. 34-46, Tokyo: Nihon Hoso Shuppan Kyokai.
5. Hara et al.: 2000. Eight Types of TV Viewers and Their Perception of TV Station. (in Japanese) NHK Annual Bulletin of Broadcasting Culture Research No. 45, Tokyo, NHK Broadcasting Culture Research Institute, Tokyo, Japan, 165-223.
6. Hayashi, C.: 1993, Quantification: Theory and Method (in Japanese). Tokyo: Asakura Shoten.
7. Iyoda, Y.: 1998, A Television History Handbook (in Japanese). Tokyo: Jiyu Kokuminsha.
8. Izumi, Y.: 1973, Viewer Types Based on Program Genres (in Japanese), NHK Monthly Report on Broadcast Research. July 1973, Tokyo: Nihon Hoso Shuppan Kyokai, 39-45.
9. Miwa, T.: 1986, Classification of Viewer Types According to Their Attitudes toward Television (in Japanese). NHK Monthly Report on Broadcast Research. Tokyo: Nihon Hoso Shuppan Kyokai, 46-61.
10. Moores, S.: 1993, Interpreting Audiences: The Ethnography of Media Consumption. London, Sage.
11. Morley, D.: 1992, Television, Audience and Cultural Studies. London: Routledge.
12. Murasaki, Y. et al.: 2001, TV Program Selection System based on a User Model Agent the IEICE Technical Report, AI2001-50, 25-31 (http://db.ieice.org/gakkai/show.php?id=135200)
13. Nagasawa, H.: 2000, Trying to Describe TV 'Viewers Personalities' (in Japanese) Video Research Digest, August 2000, Tokyo, Video Research Inc. 1-8.
14. Nishizato, S.: 1980, Analysis of Categorical Data: Dual Scaling and Its Applications. Toronto: University of Toronto Press.
15. O'Sullivan et al.: 2003, Improving the Quality of the Personalized Electronic Program Guide, Special issue on User Modeling and Personalization for Television, User Modeling and User-Adapted Interaction: The Journal of Personalization Research.
16. Rao, V. R.: 1975, Taxonomy of Television Programs Based on Viewing Behavior. Journal of Marketing Research, 12, 355-358.
17. Richardson, M. and Kuder, G. F.: 1933, Making a rating scale that measures. Personnel Journal, 12, 36-40.
18. Sugiyama, M.: 1968, Pattern Analysis of Television Viewing (in Japanese) NHK Annual Bulletin of Broadcasting Culture Research No. 13, Tokyo, NHK Broadcasting Culture Research Institute, Tokyo, Japan, 42-65.
19. Takeuchi, T. et al.: 1989, Dictionary of Statistics (in Japanese) Tokyo: Toyo Keizai Shimposha.
20. Tomomune, Y. et al.: 2000a, TV Station Images in Japan: From A Station Image Survey Conducted in March. (in Japanese) NHK Montly Report on Broadcast Research, July 2000. Tokyo: Nihon Hoso Shuppan Kyokai, 2-25.
21. Tomomune, Y. et al.: 2000b, Classification of 547 Night Programs by Category: An Attempt at a New Assortment Method (in Japanese) NHK Montly Report on Broadcast Research, November 2000. Tokyo: Nihon Hoso Shuppan Kyokai, 2-25.
22. Tomomune, Y. et al.: 2001, Variety Show Programs that Draw Close to Daily Life: Thoughts on the Analysis of Program Content (in Japanese) NHK Monthly Report on Broadcast Research, March 2001. Tokyo: Nihon Hoso Shuppan Kyokai, 12-41.
23. Video Research Inc.: 2000, Examples of Viewer Ratings Analysis Based on Viewer Groupings (in Japanese), Data Vision 2000+1, December 4 2000, Tokyo, Video Research Inc.
24. Webster, J. G. and J. J. Wakshlag: 1983, A Theory of Television Program Choice. Communication Research, 10: 4 (October). Thousand Oaks: Sage Publication, pp. 430-446.