Surfers and searchers

Cornell Hotel and Restaurant Administration Quarterly

Volumn 40, Issue 2, 1999, Pages 84-95

  Murphy, Jamie ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0742282369     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049904000221     Document Type: Article

References (5)

1. Chris Janiszewski, "The Influence of Print Advertisement Organization on Affect Toward a Brand Name," Journal of Consumer Research, Vol. 17 (June 1990), pp. 53-65.
2. Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, Vol. 60, No. 3 (July 1996), pp. 50-68.
3. Elizabeth C. Hirschman and Morris B. Holbrook,"Hedonic Consumption: Emerging Concepts, Methods, and Propositions," Journal of Marketing, Vol.46 (Summer 1982),pp.92-101.
4. Alan M. Rubin, "Ritualized and Instrumental Television Viewing," Jopurnal of Communication, Vol. 34, No. 3 (1984), pp. 67-77.
5. Richard E. Petty and John T. Cacioppo, Communication and Persuasion: Central and Peripheral Routes to Attitude Change (New York: Springer-Verlag, 1986).