Direct-to-consumer advertising is more profitable if it is misleading.

The New Zealand medical journal

Volumn 116, Issue 1182, 2003, Pages

  Mansfield, Peter R ^a   Mintzes, Barbara ^a  

^a Director   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

DRUG;

ADVERTIZING; DRUG INDUSTRY; ECONOMICS; LEGAL ASPECT; NEW ZEALAND; NOTE; PRESCRIPTION; RECUMBENCY;

ADVERTISING; DECEPTION; DRUG INDUSTRY; NEW ZEALAND; PHARMACEUTICAL PREPARATIONS; PRESCRIPTIONS, DRUG;

EID: 0642337038     PISSN: None     EISSN: 11758716     Source Type: Journal    
DOI: None     Document Type: Note

References (0)