Direct-to-consumer advertising - Where does the public interest lie?

New Zealand Medical Journal

Volumn 116, Issue 1180, 2003, Pages

  Saunders, Barrie ^a  

^a Saunders Unsworth   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

HYDROXYMETHYLGLUTARYL COENZYME A REDUCTASE INHIBITOR; NEW DRUG; DRUG;

BUDGET; DOCTOR PATIENT RELATION; DRUG COST; DRUG INDUSTRY; DRUG LEGISLATION; DRUG MARKETING; DRUG SUBSTITUTION; DRUG SURVEILLANCE PROGRAM; DRUG UTILIZATION; EDITORIAL; GOVERNMENT; HEALTH CARE ORGANIZATION; HUMAN; HUMAN RIGHTS; MEDICAL DECISION MAKING; NEW ZEALAND; PATIENT EDUCATION; PRESCRIPTION; PUBLIC HEALTH SERVICE; RESOURCE ALLOCATION; ADVERTIZING; ECONOMICS; HEALTH INSURANCE; LEGAL ASPECT;

ADVERTISING; DRUG INDUSTRY; INSURANCE, PHARMACEUTICAL SERVICES; LEGISLATION, DRUG; NEW ZEALAND; PHARMACEUTICAL PREPARATIONS; PRESCRIPTIONS, DRUG;

EID: 0642276572     PISSN: 11758716     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (7)

1. Toop L, Richards D, Dowell T, et al. Direct to consumer advertising of prescription drugs in New Zealand: for health or for profit? Report to the Minister of Health supporting the case for a ban on DTCA. Dunedin: University of Otago, 2003. Available online. URL: http://www.chmeds.ac.nz/report.pdf Accessed August 2003.
2. Evans D. Preliminary inquiry into the advertising authority complaint - Professors Dowell, Tilyard and Toop. 3 February 2003.
3. Saunders B. Direct to consumer advertising of prescription drugs in New Zealand: Professors' 'protest to government' placed under the microscope. 7 April 2003. Available online. URL: http://www.asa.co.nz/Research_Papers/medicine_advertising/DTCA.rtf Accessed August 2003.
4. PHARMAC. Annual Review 2002: building relationships, Wellington: PHARMAC; 2002.
5. A model for delivering better health outcomes. Report to the Researched Medicines Industry. Wellington: PriceWaterhouseCoopers, January 2003.
6. Advertising Standards Authority. Advertising codes of practice. Available online: http://www.asa.co.nz/codes/codes.htm Accessed August 2003.
7. Researched Medicines Industry Association. RMI code of practice. Wellington: Researched Medicines Industry Association of NZ Inc; 1999. Available online. URL: http://www.rmianz.co.nz/pdfs/copsep99.pdf