Vicarious franchisor liability: Marketing and public policy implications

Journal of Business and Industrial Marketing

Volumn 12, Issue 5, 1997, Pages 297-314

  Morgan, Fred W ^a   Stoltman, Jeffrey J ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0642276370     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629710183266     Document Type: Article

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