Product and process certification: Systems, regulations and international marketing strategies

International Marketing Review

Volumn 17, Issue 3, 2000, Pages 231-252

  Vertinsky, Ilan ^a   Zhou, Dongsheng ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Forest products; International law; International marketing; Marketing strategy; Product attributes; Product quality

Indexed keywords

EID: 0442328851     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010331606     Document Type: Article

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