Foreign market entry strategies of Japanese MNCs

International Marketing Review

Volumn 17, Issue 2, 2000, Pages 146-163

  Taylor, Charles R ^a   Zou, Shaoming ^b   Osland, Gregory E ^c  

^a VILLANOVA UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c BUTLER UNIVERSITY   (United States)

Author keywords

International marketing; Market entry; Marketing strategy; Multinationals

Indexed keywords

EID: 0442314457     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010322624     Document Type: Article

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