Think local, organize…?

International Marketing Review

Volumn 13, Issue 3, 1996, Pages 7-12

  Theuerkauf, Ingo ^a   Ernst, David ^a   Mahini, Amir ^a  

^a MCKINSEY AND COMPANY   (United States)

Author keywords

Measurement; Organizations; Success

Indexed keywords

EID: 0442303837     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610122964     Document Type: Article

References (0)