Co-ordination of international channel relationships: Four case studies in the food industry in China

Journal of Business and Industrial Marketing

Volumn 14, Issue 2, 1999, Pages 130-150

  Liu, Hong ^a   Wang, Yen Po ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Channel relationships; China; Company performance; Distribution channel; Food industry; Relationship marketing

Indexed keywords

EID: 0442297536     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910259008     Document Type: Article

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