The measurement and evaluation of mutual dependence in specific dyadic business relationships

Journal of Business and Industrial Marketing

Volumn 17, Issue 1, 2002, Pages 56-74

  Svensson, Göran ^a,b  

^a LINNAEUS UNIVERSITY   (Sweden)

^b UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Channel relationships; Interaction; Marketing

Indexed keywords

EID: 0442263347     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210415208     Document Type: Article

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