Simulating buying center decision processes: Propositions and methodology

Journal of Business and Industrial Marketing

Volumn 17, Issue 2-3, 2002, Pages 167-180

  McNally, Regina ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Decision making; Purchasing; Rules

Indexed keywords

EID: 0442263343     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210419790     Document Type: Article

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