Riding the coat-tails of a positive review: Rave reviews and attitude transfer

Journal of Consumer Marketing

Volumn 16, Issue 5, 1999, Pages 418-440

  Chapman, Kenneth J ^a   Aylesworth, Andrew ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

Advertising; Brands; Consumer attitudes; Consumer marketing

Indexed keywords

EID: 0348230740     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910289532     Document Type: Article

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