메뉴 건너뛰기




Volumn 37, Issue 2, 2003, Pages 340-363

Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0348229250     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2003.tb00457.x     Document Type: Review
Times cited : (6)

References (57)
  • 1
    • 0033164462 scopus 로고    scopus 로고
    • The Ethics of Slotting: Is This Bribery, Facilitation Marketing or Just Plain Competition?
    • Aalberts, Robert J. and Marianne M. Jennings. 1999. The Ethics of Slotting: Is This Bribery, Facilitation Marketing or Just Plain Competition? Journal of Business Ethics, 20 (3): 207-215.
    • (1999) Journal of Business Ethics , vol.20 , Issue.3 , pp. 207-215
    • Aalberts, R.J.1    Jennings, M.M.2
  • 2
    • 85039574993 scopus 로고    scopus 로고
    • Bentley: You Have One Less Hour Today for Your Favorite Drink
    • April 7, accessed July 22, 2002
    • Bentley, Cecil. 2002. Bentley: You Have One Less Hour Today for Your Favorite Drink. Athens Banner-Herald, April 7, www.onlineathens.com, accessed July 22, 2002.
    • (2002) Athens Banner-Herald
    • Bentley, C.1
  • 4
    • 85039586687 scopus 로고    scopus 로고
    • February 12, accessed January 28, 2003
    • _. 1998. 1997 Top-10 Soft Drink Companies and Brands. February 12. www.beveragedigest.com/editorial/980212.html, accessed January 28, 2003.
    • (1998) 1997 Top-10 Soft Drink Companies and Brands
  • 5
    • 85039567432 scopus 로고    scopus 로고
    • 1996 Top-10 U.S. CDS Numbers: Coca-Cola Co. Up Sharply. Colas Sluggish. February 7, accessed July 11, 2002
    • Beverage Digest. 1997. 1996 Top-10 U.S. CDS Numbers: Coca-Cola Co. Up Sharply. Colas Sluggish. February 7. www.beverage-digest.com/editorial/970207.html, accessed July 11, 2002.
    • (1997) Beverage Digest
  • 6
    • 0348199362 scopus 로고    scopus 로고
    • Truck Graphics Help Level Playing Field
    • Beverage Industry. 1998. Truck Graphics Help Level Playing Field. 89 (10): 68-70.
    • (1998) Beverage Industry , vol.89 , Issue.10 , pp. 68-70
  • 9
    • 85039570203 scopus 로고    scopus 로고
    • When Competing Gets Doubly Tough
    • April 15
    • Beverage World. 2001. When Competing Gets Doubly Tough. 120 (1701) April 15: 26.
    • (2001) Beverage World , vol.120 , Issue.1701 , pp. 26
  • 10
    • 0034395329 scopus 로고    scopus 로고
    • Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
    • Bloom, Paul N., Gregory T. Gundlach, and Joseph P. Cannon. 2000. Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers. Journal of Marketing, 64 (2): 92-108.
    • (2000) Journal of Marketing , vol.64 , Issue.2 , pp. 92-108
    • Bloom, P.N.1    Gundlach, G.T.2    Cannon, J.P.3
  • 12
  • 13
    • 85039565989 scopus 로고    scopus 로고
    • Always Coca-Cola
    • March 15
    • Butler, Rachael. 2000. Always Coca-Cola. Beverage World, 199 (1688) March 15: 66-69.
    • (2000) Beverage World , vol.199 , Issue.1688 , pp. 66-69
    • Butler, R.1
  • 14
    • 85039583434 scopus 로고
    • Note on the Soft Drink Industry in the United States
    • HBS Case Services, Boston
    • Christensen, C. Roland. 1977. Note on the Soft Drink Industry in the United States. Harvard Business School (#377-213). HBS Case Services, Boston.
    • (1977) Harvard Business School (#377-213)
    • Christensen, C.R.1
  • 15
    • 0348199298 scopus 로고    scopus 로고
    • Soft Drinks: Leading Brands Hold Own, but Flavored Drinks Gaining
    • Chura, Hillary. 2001. Soft Drinks: Leading Brands Hold Own, but Flavored Drinks Gaining. Advertising Age. 72 (September 24): 8.
    • (2001) Advertising Age , vol.72 , Issue.SEPTEMBER 24 , pp. 8
    • Chura, H.1
  • 16
    • 85039583013 scopus 로고
    • Double Swims for Far Shores, Plans Splash in U.S. Cola Race
    • November 28
    • Davis, Michael. 1991. Double Swims for Far Shores, Plans Splash in U.S. Cola Race. The Chattanooga Times. November 28: C1.
    • (1991) The Chattanooga Times
    • Davis, M.1
  • 17
    • 85039569326 scopus 로고    scopus 로고
    • 2003. Telephone interview (January 14) and email correspondence
    • DeSpain, Joseph. 2003. Telephone interview (January 14) and email correspondence.
    • Despain, J.1
  • 18
    • 85039567578 scopus 로고    scopus 로고
    • 2001. Personal correspondence by email (March to August) and personal interview May 30, Greensburg, KY
    • _. 2001. Personal correspondence by email (March to August) and personal interview May 30, Greensburg, KY.
  • 19
    • 85039576677 scopus 로고    scopus 로고
    • Sort-Drink Industry
    • accessed July 19, 2002
    • Dunagan, J. Conrad. 2001. Sort-Drink Industry. The Handbook of Texas Online. www.tsha.utexas.ehu/handbook/online/articles/view/SS/disyk.htm, accessed July 19, 2002.
    • (2001) The Handbook of Texas Online
    • Dunagan, J.C.1
  • 21
    • 85039583240 scopus 로고    scopus 로고
    • Federal Trade Commission Workshop on Slotting Allowances and Other Marketing Practices in the Grocery Industry
    • February 15, accessed June 20, 2002
    • _. 2001. Federal Trade Commission Workshop on Slotting Allowances and Other Marketing Practices in the Grocery Industry. A Report by the Federal Trade Commission Staff, February 15. www.FTC.gov/bc/slotting/index.htm, accessed June 20, 2002.
    • (2001) A Report by the Federal Trade Commission Staff
  • 24
    • 85039582412 scopus 로고    scopus 로고
    • Small and Sweet
    • accessed July 11, 2002
    • Hammond, Claude. 2001. Small and Sweet. The Lane Report. www.kybiz.com/lanereport/departments/entrepreneurs, accessed July 11, 2002.
    • (2001) The Lane Report
    • Hammond, C.1
  • 25
    • 0006747498 scopus 로고    scopus 로고
    • How Coke Pushed Rivals off the Shelf: Texas Lawsuit Reveals Some Hard-ball Tactics
    • August 6, Section 3, 11
    • Hays, Constance L. 2000. How Coke Pushed Rivals Off the Shelf: Texas Lawsuit Reveals Some Hard-ball Tactics. The New York Times, August 6, Section 3: 1, 11.
    • (2000) The New York Times , pp. 1
    • Hays, C.L.1
  • 27
    • 85039584952 scopus 로고
    • Coca-Cola Versus Pepsi-Cola (A)
    • (#9-387-108). HBS Case Services, Boston
    • _. 1987b. Coca-Cola Versus Pepsi-Cola (A). Harvard Business School (#9-387-108). HBS Case Services, Boston.
    • (1987) Harvard Business School
  • 28
    • 85039582861 scopus 로고    scopus 로고
    • Heritage Report, Accessed July 16, 2002
    • Heritage Report. 2002. The Story of Coca-Cola. www.heritage.coca-cola.com/heritage_index.html, Accessed July 16, 2002.
    • (2002) The Story of Coca-Cola
  • 29
    • 0348199305 scopus 로고
    • Double Challenge
    • Kelley, Kristine Portno. 1994. Double Challenge. Beverage Industry. 85 (2): 26-29.
    • (1994) Beverage Industry , vol.85 , Issue.2 , pp. 26-29
    • Kelley, K.P.1
  • 30
    • 0346041246 scopus 로고
    • August 2. (Kirby was VP of Sales for the Double-Cola Co. at the time of the interview.)
    • Kirby, John. 1992. Telephone interview, August 2. (Kirby was VP of Sales for the Double-Cola Co. at the time of the interview.)
    • (1992) Telephone Interview
    • Kirby, J.1
  • 31
    • 0348199304 scopus 로고
    • Antitrust: Competitors vs. Competition
    • Levin, Lawrence R. 1994. Antitrust: Competitors vs. Competition. Beverage World, 113 (1562): 128-130.
    • (1994) Beverage World , vol.113 , Issue.1562 , pp. 128-130
    • Levin, L.R.1
  • 32
    • 0007935096 scopus 로고
    • CMAs: Competitive Merchandising Agreements or Catastrophic Methods of Aggression?
    • _. 1991. CMAs: Competitive Merchandising Agreements or Catastrophic Methods of Aggression? Beverage World. 110 (1505): 49-50.
    • (1991) Beverage World , vol.110 , Issue.1505 , pp. 49-50
  • 33
    • 85039575516 scopus 로고
    • Sun States Officials Believe Dreams Don't Have to Fizzle
    • [Gainesville, GA], August 20
    • Martin, W. 1989. Sun States Officials Believe Dreams Don't Have to Fizzle. The Times, [Gainesville, GA], August 20: C5.
    • (1989) The Times
    • Martin, W.1
  • 34
    • 85039570333 scopus 로고    scopus 로고
    • Subconscious Allegiances
    • accessed July 22, 2002
    • McGehee, Larry. 2000. Subconscious Allegiances. What's New. www.wofford.edu.southernseen/2000archive/20000612.htm, accessed July 22, 2002.
    • (2000) What's New
    • McGehee, L.1
  • 35
    • 85039576475 scopus 로고    scopus 로고
    • Mexico Finds Coke and Its Bottlers Guilty of Abusing Dominant Position in Market
    • March 8
    • McKay, Betsy and Luhnow, David. 2002. Mexico Finds Coke and Its Bottlers Guilty of Abusing Dominant Position in Market. Wall Street Journal, March 8: B3.
    • (2002) Wall Street Journal
    • McKay, B.1    Luhnow, D.2
  • 36
    • 85039581375 scopus 로고
    • Coca-Cola Tells Stock Analysts Private Labels Not a Major Threat
    • March 17
    • Mitchell, Cynthia. 1994a. Coca-Cola Tells Stock Analysts Private Labels Not a Major Threat. The Atlanta Journal-Constitution, March 17: K3.
    • (1994) The Atlanta Journal-Constitution
    • Mitchell, C.1
  • 37
    • 85039562708 scopus 로고
    • Private Label Drink Makers "Parasites," Ivester Says
    • October 26
    • _. 1994b. Private Label Drink Makers "Parasites," Ivester Says. The Atlanta Journal-Constitution, October 26: G1.
    • (1994) The Atlanta Journal-Constitution
  • 38
    • 0348199354 scopus 로고    scopus 로고
    • Retailer Rebates; The Death of a Salesman? Or of an Industry?
    • Phillips, Kent 2000. Retailer Rebates; The Death of a Salesman? Or of an Industry? Beverage World, 119 (October): 162-163.
    • (2000) Beverage World , vol.119 , Issue.OCTOBER , pp. 162-163
    • Phillips, K.1
  • 39
    • 0348199352 scopus 로고    scopus 로고
    • The Big Picture: America Makes Its Beverage Choices
    • Prince, Greg. 2001. The Big Picture: America Makes Its Beverage Choices. Beverage World, 120 (1706): 12, 14.
    • (2001) Beverage World , vol.120 , Issue.1706 , pp. 12
    • Prince, G.1
  • 40
    • 85039584120 scopus 로고    scopus 로고
    • Industry Considers its Private Parts
    • August 15
    • _. 2000. Industry Considers its Private Parts. Beverage World, August 15, 199 (1693): 28.
    • (2000) Beverage World , vol.199 , Issue.1693 , pp. 28
  • 41
    • 85039573382 scopus 로고
    • Guess Who's Losing the Great Cola War; Hint: It's Not Coke and It's Not Pepsi
    • May 8, Eastern Edition
    • Ricks, Thomas E. 1985. Guess Who's Losing the Great Cola War; Hint: It's Not Coke and It's Not Pepsi. Wall Street Journal, May 8, Eastern Edition: 1, 3.
    • (1985) Wall Street Journal , pp. 1
    • Ricks, T.E.1
  • 42
    • 0348199344 scopus 로고    scopus 로고
    • Redesign to Denim Makes Double Play, Double's Day
    • Periscope Edition
    • Russo, Laurie. 1998. Redesign to Denim Makes Double Play, Double's Day. Beverage World, 117 (1669), Periscope Edition: 1,4.
    • (1998) Beverage World , vol.117 , Issue.1669 , pp. 1
    • Russo, L.1
  • 43
    • 85039576656 scopus 로고    scopus 로고
    • Bottler Keeps Soda Tradition Alive: Double-Cola and Ski Maintain a Loyal Customer Base in Kentucky
    • accessed July 12, 2002
    • Schreiner, Bruce. 2001. Bottler Keeps Soda Tradition Alive: Double-Cola and Ski Maintain a Loyal Customer Base in Kentucky. The Courier-Journal, Louisville, KY. www.courier-journal...localnews/2001/04/12, accessed July 12, 2002.
    • (2001) The Courier-Journal, Louisville, KY
    • Schreiner, B.1
  • 45
    • 0346041246 scopus 로고
    • July 23. Shanks was President of the Double-Cola Co. at the time of the interview
    • Shanks, L. Edward. 1992. Telephone interview, July 23. (Shanks was President of the Double-Cola Co. at the time of the interview.)
    • (1992) Telephone Interview
    • Shanks, L.E.1
  • 46
    • 84953464466 scopus 로고
    • July 21, Chattanooga, TN. Sooder was VP of Marketing for the Double-Cola Co. at the time of the interview
    • Sooder, Karl 1992. Personal Interview. July 21, Chattanooga, TN. (Sooder was VP of Marketing for the Double-Cola Co. at the time of the interview.)
    • (1992) Personal Interview
    • Sooder, K.1
  • 47
    • 0003035201 scopus 로고
    • Case Studies
    • (Chapter 14). edited by Norman K. Denzin and Yvonna S. Lincoln. Thousand Oaks, CA: Sage Publications
    • Stake, Robert E. 1994. Case Studies (Chapter 14). In Handbook of Qualitative Research, edited by Norman K. Denzin and Yvonna S. Lincoln (pp. 236-247). Thousand Oaks, CA: Sage Publications.
    • (1994) Handbook of Qualitative Research , pp. 236-247
    • Stake, R.E.1
  • 48
    • 0348199351 scopus 로고    scopus 로고
    • Fountain War Heats Up
    • Steinriede, Kent. 1998. Fountain War Heats Up. Beverage Industry: 89 (10): 32-36.
    • (1998) Beverage Industry , vol.89 , Issue.10 , pp. 32-36
    • Steinriede, K.1
  • 49
    • 85039571619 scopus 로고    scopus 로고
    • Beverage Marketers See Refreshing Distribution Possibilities - PepsiCo's Acquisition of South Beach Leaves Greater Room for Lesser-Known Brands
    • Tannenbaum, Jeffery A. 2001. Beverage Marketers See Refreshing Distribution Possibilities - PepsiCo's Acquisition of South Beach Leaves Greater Room for Lesser-Known Brands. Wall Street Journal (May 29): B2.
    • (2001) Wall Street Journal , Issue.MAY 29
    • Tannenbaum, J.A.1
  • 51
    • 0346308599 scopus 로고    scopus 로고
    • Senators vs. Slotting
    • Weir, Tom. 1999. Senators vs. Slotting. Supermarket Business, 54 (10): 1, 14-16.
    • (1999) Supermarket Business , vol.54 , Issue.10 , pp. 1
    • Weir, T.1
  • 52
    • 0347569611 scopus 로고    scopus 로고
    • More Pressure from the Feds?
    • _. 2001. More Pressure from the Feds? Supermarket Business, 56 (4): 23-25.
    • (2001) Supermarket Business , vol.56 , Issue.4 , pp. 23-25
  • 54
    • 85039568226 scopus 로고
    • Double-Cola - The Story of the Underdog in an Oligopoly Market
    • edited by Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth. East Lansing, MI: Michigan State University
    • Wolburg, Joyce M. 1993. Double-Cola - The Story of the Underdog in an Oligopoly Market. In Contemporary Marketing History: Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought, edited by Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth (pp. 59-68). East Lansing, MI: Michigan State University.
    • (1993) Contemporary Marketing History: Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought , pp. 59-68
    • Wolburg, J.M.1
  • 55
    • 85039584807 scopus 로고    scopus 로고
    • Corporate website accessed July 18, 2002
    • www.coca-cola.com. Corporate website accessed July 18, 2002.
  • 56
    • 85039585067 scopus 로고    scopus 로고
    • Corporate website accessed July 17, 2002
    • www.double-cola.com. Corporate website accessed July 17, 2002.
  • 57
    • 85039564924 scopus 로고    scopus 로고
    • Corporate website accessed July 18, 2002
    • www.pepsico.com. Corporate website accessed July 18, 2002.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.