Barriers to the adoption of really-new products and the role of surrogate buyers

Journal of Consumer Marketing

Volumn 15, Issue 4, 1998, Pages 358-371

  Aggarwal, Praveen ^a   Cha, Taihoon ^b   Wilemon, David ^c  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

Buyers; Consumer behaviour; Innovation; New technology; Product differentiation; Product introduction

Indexed keywords

EID: 0347813365     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810226000     Document Type: Article

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