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Volumn 87, Issue PART 3 SPEC. ISS., 1998, Pages 1131-1136

Susceptibility of consumers to normative and informational influences in selecting colors for apparel

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Indexed keywords


EID: 0347720016     PISSN: 00315125     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (3)

References (16)
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  • 2
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    • Further validation of the consumer susceptibility to interpersonal influence scale
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  • 4
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    • Churchill, G.A.1    Moschis, G.P.2
  • 5
    • 0002530712 scopus 로고
    • The two-dimensional impact of color on shopping
    • CROWLEY, A. E. (1993) The two-dimensional impact of color on shopping. Marketing Letters, 4(1), 59-69.
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    • Crowley, A.E.1
  • 8
    • 0003425438 scopus 로고
    • Sage Univer. Paper series on Quantitative Applications in the Social Sciences, No. 07-014 Newbury Park, CA: Sage
    • KIM, J., & MUELLER, C. W. (1978) Factor analysis: statistical methods and practical issues. (Sage Univer. Paper series on Quantitative Applications in the Social Sciences, No. 07-014) Newbury Park, CA: Sage.
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    • Kim, J.1    Mueller, C.W.2
  • 9
    • 0027498386 scopus 로고
    • Psychology of color: Similarities between abstract and clothing color preferences
    • LIND, C. (1993) Psychology of color: similarities between abstract and clothing color preferences. Clothing and Textiles Research Journal, 12(1), 57-65.
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    • Lind, C.1
  • 10
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    • Radeloff, D.J.1
  • 11
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    • Sex differences in color preferences among an elderly sample
    • SILVER, N. C., & FERRANTE, R. (1995) Sex differences in color preferences among an elderly sample. Perceptual and Motor Skills, 80, 920-922.
    • (1995) Perceptual and Motor Skills , vol.80 , pp. 920-922
    • Silver, N.C.1    Ferrante, R.2
  • 12
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    • Influences on the decisions of adolescents
    • SOLOMON, D. (1963) Influences on the decisions of adolescents. Human Relations, 16(1), 45-60.
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    • Color preference in sport shoes: An informal look
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    • Trinkaus, J.1


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