Doing Public Relations by the Numbers: Little Mac or Big Mac?

Public Relations Review

Volumn 26, Issue 3, 2000, Pages 261-275

  Pinsdorf, Marion K ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347687159     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(00)00047-3     Document Type: Article

References (43)

1. Shelby Foote, The Civil War, A Narrative, Vol. I Fort Sumter to Perryville (NewYork: Vintage Books, 1958), p. 757.
2. Stephen W. Sears, George B. McClellan, The Young Napoleon (New York: Tichnor & Fields, 1988), pp. 124, 125.
3. Ibid., p. 132.
4. Ibid., p. 215.
5. Deborah Shapely, Promise and Power. The Life and Times of Robert McNamara (Boston: Little, Brown & Company (1993), pp. 65, 67.
6. Ibid, p. 102.
7. Constance L. Hays, "Learning to Think Smaller At Coke," The New York Times (February 6, 2000), 3:1, 5.
8. Norman H. Schwarzkopf with Peter Petre, It Doesn't Take a Hero (New York: Bantam Books, 1992), p. 119.
9. Ibid., p. 178.
10. Ibid., p. 253.
11. Shapely, Promise and Power, p. IX.
12. Ibid., pp. 332-333.
13. Ibid., pp. 548-550.
14. Ibid., p. 607.
15. Robert Conquest, Reflections on a Ravaged Century (New York: W. W. Norton & Company, 2000), p. 234.
16. Erik Larson, Isaac's Storm. A Man, A Time, And the Deadliest Hurricane in History (New York: Crown Publishers, 1999), pp. 107-108.
17. Ibid., p. 112.
18. Ibid., p. 114.
19. Ibid., p. 271.
20. W. Jeffrey Bolster, "Wall of Water, America's Worst Hurricane And The Men Who Failed to Forecast It!" The New York Times Book Review (September 12, 1999), p. 46.
21. Hugh E. Willoughby, "A Race Against Wind and Waves," The Wall Street Journal (September 8, 1999), p. W8.
22. Stuart Elliott, "P.+G. To Tie Agency Compensation To Sales," The New York Times (September 15, 1999), pp. C1, 1:6.
23. Betsy McKay, "Coke's Ivester Streamlines Management. But Doesn't Name A Second In Command," The Wall Street Journal (November 1, 1999), p. A12.
24. Christopher Lehmann-Haupt, "The Roots of Violence: A Frightening New Look," The New York Times (September 27, 1999), p. B7.
25. John Vidal, "How Monsanto's Mind Was Changed," Guardian Weekly (October 14-21, 1999), p. 12.
26. Felicity Barringer, "PR Newswire Ruffles Some Journalists," Media Talk, The New York Times (March 27, 2000), p. C13.
27. Michael Porter, "Learning To See Beyond A Patient's Chart," The New York Times (September 14, 1999), p. F7.
28. Elliott is now senior vice president and director of corporate communications for Marsh & McLennan, Inc.
29. Related in a Fordham Graduate School of Business lecture, April 1990.
30. Meili Christoph was a security guard for United Bank of Switzerland in Zurich. In January 1997, he noticed heaps of 60-year-old Jewish German property records and financial papers piled up for shredding. His whistle-blowing contributed to a $1.29 billion settlement, but made him a pariah; he was fired, threatened, and eventually immigrated to the United States. Today, a group of Holocaust survivors are paying his living expenses while he attends college on a scholarship valued at $80,000.
31. Robert Block, "How Big Mac Kept From Becoming a Serb Archenemy," The Wall Street Journal (September 3, 1999), p. B1.
32. Thomas Friedman, The Lexus and the Olive Tree. (New York: FARRAR STRAUS gi ROUX April 1999), pp. 197, 292.
33. Roger Cohen, "Heartburn, Fearful over the Future, Europe Seizes on Food," Week on Review, The New York Times (August 29, 1999), p. 1, 3.
34. John W. Hill wrote two books. The first, Corporate Public Relations, Arm of Modern Management (New York: Harper & Brothers 1958), details the concept - more valid today than when Hill wrote - that communications must be in the matrix of its times, meeting needs. The second work was somewhat autobiographical: The Making of a Public Relations Man (New York: David McKay, 1963). In the interest of disclosure, I must state I was an officer of Hill and Knowlton from 1970 to 1978 and had numerous conversations with John Hill.
35. John W. Hill wrote two books. The first, Corporate Public Relations, Arm of Modern Management (New York: Harper & Brothers 1958), details the concept - more valid today than when Hill wrote - that communications must be in the matrix of its times, meeting needs. The second work was somewhat autobiographical: The Making of a Public Relations Man (New York: David McKay, 1963). In the interest of disclosure, I must state I was an officer of Hill and Knowlton from 1970 to 1978 and had numerous conversations with John Hill.
36. John W. Hill, "The Function of Public Relations in Helping to Restore Confidence in American Institutions," in Critical Issues in Public Relations by Hill and Knowlton executives (Englewood, Cliffs, N.J., Prentice Hall, Inc., 1975), pp. V-VI.
37. Ibid., pp. 13-24.
38. Jack O'Dwyer, Jack O'Dwyer's Newletter (March 3, 1999), p. 1.
39. Harold Burson, Burson-Marsteller History (unpublished manuscript). This section is distilled from an informal history of the firm drafted by Harold Burson and generously shared with me.
40. A review of Real Time by Regis McKenna. (September 1997). [Onoline]. Available: 〈http://www.mcgraw-hill.co.uk/business/features/realtime.html〉.
41. Terry O'Keefe, Consumers Rule Service in Real-Time Marketplace. (October 27, 1997). [Onoline]. Available: 〈http://www.amcity.com/consultants/columns/books39.html〉.
42. Aaron Feuerstein, Adapted from a press release. (December 12, 1995), p. 2. [Onoline]. Available: 〈http://www.studentweb.tulane.edu/??dmui/mill.html〉.
43. Ibid.