Complying with privacy regulations in health plan operations

Journal of Consumer Marketing

Volumn 20, Issue 7, 2003, Pages 703-711

  Krall, Stefani M ^a   Cooley, Steven M ^a  

^a BlueCross BlueShield Association   (United States)

Author keywords

Consumer behaviour; Customer loyalty; Health insurance; Privacy regulations; Services marketing

Indexed keywords

EID: 0347594412     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310506210     Document Type: Review

References (9)

1. Calling all Telemarketers: Amendments to the FTC's Telemarketing Sales Rule (2003), Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, March, available at: 〈www.ftc.gov〉
2. Gillin, D. (2001), "The evolution of privacy legislation: how privacy issues are changing research," Marketing Research, Vol. 13 No. 4, Winter, pp. 6-7.
3. McElhinney, D. (1998), "The role of the Telemarketing Sales Rule in the research industry," CASRO Annual Journal, pp. 105-6.
4. McElhinney, D. (1999), "How privacy affects us all", CASRO Annual Journal, pp. 139-41.
5. Protecting the Privacy of Patients' Health Information (2003), April 14, United States Department of Health & Human Services, available at: www.hhs.gov/news/facts/privacy.html〉
6. Straight Talk About Telemarketing (1996), Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, September, available at: 〈www.ftc.gov〉
7. Summary of the HIPAA Privacy Rule (2003), United States Department of Health & Human Services, Office for Civil Rights, Washington, DC, May.
8. Telemarketing: Whatever Happened to a Quiet Evening At Home?(2003), Privacy Rights Clearinghouse, April, available at: www.privacyrights.org/fs/fs5-tmkt.html〉
9. You Make the Call: The FTC's New Telemarketing Sales Rule (2003), Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, March, available at: 〈www.ftc.gov〉