A comparison of Korean and American attitudes towards advertising

Journal of Marketing Communications

Volumn 2, Issue 4, 1996, Pages 231-245

  Yoon, Kak ^a   Muehling, Darrel D ^b   Cho, Chong Hyuk ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c Hankuk University of Foreign Studies   (South Korea)

Author keywords

Advertising Management; Consumer Responses To Ads; International Advertising

Indexed keywords

EID: 0347583699     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272696346079     Document Type: Article

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