The Role of AT&T's Public Relations Campaign in Press Coverage of the 1982 Breakup

Public Relations Review

Volumn 26, Issue 1, 2000, Pages 67-83

  Glascock, Jack ^a  

^a STEPHEN F AUSTIN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347486707     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(00)00031-X     Document Type: Article

References (72)

1. "Brrr! Coldest, Day of the Century," The Grand Rapids Press (January 12, 1982), p. 1A.
2. "71 Feared Dead as Plane Hits Bridge, Smashes Cars, Plunges into Potomac," The Washington Post (January 14, 1982), p. A1.
3. Harry M. Shooshan III, "Preface," in Harry M. Shooshan (ed.), Disconnecting Bell (New York: Pergamon Press 1984.), pp. vii.
4. Steve Coll, The Deal of the Century: The Breakup of AT&T (New York: Athenuem, 1986), p. 334.
5. Edward M. Block, "A Public Relations Case History of the Biggest Business Story of the Decade," Speech to the Public Relations Society of America Regional Conference, Chicago, June 9, 1983, p. 2.
6. Ibid., p. 32.
7. AT&T Annual Report, 1981, p. 1.
8. Joseph C. Goulden, Monopoly (New York: G.P. Putnam's Sons, 1968), p. 11.
9. Andrew Pollack, "Struggling to Make the Breakup Work," The New York Times (July 17, 1983), sec. 3, p. 1.
10. Charles L. Brown, "A Personal Introduction," in Harry M. Shooshan (ed.), Disconnecting Bell (New York: Pergamon Press, 1984), pp. 1-7.
11. Edward M. Block, op. cit., p. 12.
12. Steve Coll, op. cit., pp. 261-302.
13. Peter Temin, The Fall of the Bell System (Cambridge: Cambridge University Press, 1987), pp. 217-276.
14. Steve Coll, op. cit., p. 314.
15. Paul W. MacAvoy and Kenneth Robinson, "Winning by Losing: The AT&T Settlement and Its Impact on Telecommunications," Yale Journal on Regulation 1 (1993), p. 21.
16. Edward M. Block, op. cit., p 19.
17. Ibid.
18. Charles L. Brown, Remarks at AT&T-Department of Justice press conference, Washington, D.C., January 8, 1982, p. 6.
19. Ibid., p. 3.
20. "To, Bring the benefits of the Information Age to America the Bell System had to be restructured," advertisement in The New York Times (January 10, 1982), sec. 1, p. 41.
21. Charles L. Brown, op. Cit., pp. 4-5.
22. Edward M. Block, op. cit., p. 24.
23. Ibid., p. 15.
24. Ibid., p. 36.
25. Ibid., p. 2.
26. Steve Coll, op. cit., p. 333.
27. Andrew Pollack, "Struggling to Make the Breakup Work," The New York Times (July 17, 1983), sec. 3, p. 1.
28. Ibid.
29. Lee Dembart, "Breakup to Put the Best to the Test," Los Angeles Times (September 6, 1983), sec. 1, p. 1.
30. F. Dennis Hale, "Press Releases vs. Newspaper Coverage of California Supreme Court Decisions," Journalism Quarterly 55 (1978), pp. 696-702.
31. Judy VanSlyke Turk, "Information Subsidies and Media Content: A Study of Public Relations Influence on the News," Journalism Monographs 100 (1986), pp. 1-29.
32. Ibid., p. 19.
33. Julie Andsager and Leiott Smiley, "Evaluating the Public Information: Shaping News Coverage of the Silicone Implant Controversy," Public Relations Review 24 (1998), pp. 183-201.
34. John C. Merrill and Harold A. Fisher, The World's Greatest Dailies: Profiles of Fifty Newspapers (New York: Hastings House, 1980), pp. 222, 238.
35. Associated Press, "AT&T Settlement Could Cause Doubling of State Phone Rates," The Grand Rapids Press (January 9, 1982), p. 2A.
36. Ernest Holsendolph, "U.S. Settles Phone Suit. Drops I.B.M. Case; AT&T to Split Up, Transforming Industry," The New York Times (January 9, 1982), p. 1.
37. "Ma Bell Unbound," The Wall Street Journal (January 12, 1982), p. 32.
38. "Bell System Escapes from Past," The Grand Rapids Press ( January 14, 1982), p. 10A.
39. Peter Temin, The Fall of the Bell System (Cambridge: Cambridge University Press, 1987), p. 11.
40. Ibid., p. 15.
41. "AT&T, IBM and Justice," The Washington Post (January 10, 1982), p. D6.
42. Jonathan Fuerbringer, "New Possibilities for A.T.&T.," The New York Times (January 10, 1982), sec. 1, p. 14.
43. Peter Temin, op. cit., p. 290.
44. Thomas F. Baldwin, D. Stevens McVoy, and Charles Steinfield, Convergence: Integrating Media, Information & Communication (Thousand Oaks, CA: Sage, 1996), p. 66.
45. N. R. Kleinfield, "For Bell, the End of a Legacy: Concept of Universal Service," The New York Times (January 9, 1982), p. 35.
46. Kenneth B. Nobel, "Analysts are Bullish on Future of AT&T." The New York Times (January 9, 1982), p. 35.
47. Lydia Chavez, "Rise in Local Rates May Come Rapidly," The New York Times (January 9, 1982), sec. 1, p. 1.
48. "Outcry Over Possible Rise in Rates Prompts AT&T Defense of Decree," The Wall Street Journal (January 11, 1982),p. 5.
49. Ibid.
50. Merrill Brown, "Wirth Predicts 50% Phone Bill Increase After Suit is Settled," The Washington Post (January 14, 1982), p. D11.
51. Gary Putka, "As AT&T Seeks Technology Niche. Stock's Price Will Be More Volatile," The Wall Street Journal (January 11, 1982), sec. 2, p. 1.
52. Tom Herman and Daniel Hertzberg, "AT&T Accord Clouds Outlook On Phone Bonds," The Wall Street Journal (January 11, 1982), p. 8.
53. Tim Herman, "AT&T Agreement Gets Cool Greeting From Bond Market," The Wall Street Journal (January 12, 1982), p. 3.
54. "Rivals of AT&T Assess Divestiture," The New York Times (January 10, 1092), sec. 1., p. 15.
55. Caroline E. Mayer and Merrill Brown, "Consumers to Face Higher Bills for Local Calls, More Decisions," The Washington Post (January 10, 1982), p. A1.
56. Laura Landro, "AT&T Split Sparking Fight On Phone Sales," The Wall Street Journal (January 15, 1982), p. 27.
57. David Kirkpatrick, "AT&T has The Plan," Fortune (October 16, 1995), p. 84.
58. Peter Galuszka, "Still Waiting for the New NCR," Business Week (December 15, 1997), p. 142.
59. Nikki Swartz, "Top 25 Wireless Carriers," Wireless Review (December 1, 1998), p. 16.
60. David Kirkpatrick, op. cit., p. 84.
61. Ibid.
62. Manual Schiffres, "Ma Bell's Brood Grows Up," Kiplinger's Personal Finance Magazine (February 1998), p. 94.
63. Ibid.
64. Wayne Carter and Beth Snyder, "Always a Bridesmaid," Telephony (July 7, 1997), p. 6.
65. Fred Voegelstein, "AT&T + TCI = Telecom Muscle Galore," U.S. News & World Report (July 6, 1998), p. 57.
66. Peter Elstrom, "AT&T: What Victory Means," Business Week (May 17, 1999), p. 34.
67. Daniel Eisenberg, "AT&T Betting On Its Bundle," Time (February 15, 1999), p. 44.
68. Peter Elstrom, op. cit., p. 34.
69. Richard Siklos and Amy Barrett, "The Net-Phone-TV-Cable Monster," Business Week (May 10, 1999), p. 32.
70. Peter Elstrom, op. cit., p. 35.
71. Daniel Eisenberg, op. cit., p. 44.
72. Seth Schiesel, "AT&T Conjures Up Its Vision for Cable, but Can It Deliver?" The New York Times (May 7, 1999), sec. 1, p. 1.