Predictive validation of multiattribute choice models

Marketing Research

Volumn 11, Issue 4, 2000, Pages 29-34

  Srinivasan, V ^a   DeMaCarty, Peter ^b  

^a STANFORD UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347439271     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (20)

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