Surrogate buyers and the new product adoption process: a conceptualization and managerial framework

Journal of Consumer Marketing

Volumn 14, Issue 5, 1997, Pages 391-400

  Aggarwal, Praveen ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Decision making; Diffusion; Innovation; New product development

Indexed keywords

EID: 0347303580     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710179419     Document Type: Article

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