Once is not enough: Repeated exposure to and aesthetic evaluation of an automobile design prototype

Design Studies

Volumn 20, Issue 6, 1999, Pages 553-563

  Coughlan, Peter ^a   Mashman, Robert ^b  

^a IDEO Product Development   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Aesthetics; Automotive design; Conceptual design; Evaluation; Research methods

Indexed keywords

EID: 0347032775     PISSN: 0142694X     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0142-694x(99)00007-1     Document Type: Article

References (13)

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