Sales channel strategies in export marketing of small and medium sized high tech companies

Journal of Euromarketing

Volumn 12, Issue 2, 2002, Pages 5-28

  Al Obaidi, Zuhair ^a   Gabrielsson, Mika ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Channel conflict; Export marketing; High tech marketing sales; Sales channel strategies

Indexed keywords

EXPORT; HIGH TECHNOLOGY INDUSTRY; MARKETING; SMALL AND MEDIUM-SIZED ENTERPRISE;

EID: 0347028351     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v12n02_02     Document Type: Article

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