Marketing to the self-actualizing customer

Journal of Consumer Marketing

Volumn 20, Issue 6, 2003, Pages 555-569

  Wolfe, David B ^a   Sisodia, Rajendra ^b  

^a Wolfe Resources Group   (United States)

^b BENTLEY COLLEGE   (United States)

Author keywords

Buying behaviour; Consumer behaviour; Marketing

Indexed keywords

EID: 0346969718     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310499138     Document Type: Review

References (7)

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3. Garrett, D. (2000), telephone interview, Summer.
4. Miller, L. (1998), "Rebels with a cause", The Wall Street Journal, 18 December, p. W-1.
5. Wolfe, D.B. (1990), Serving the Ageless Market: Strategies for Selling to the Fifty-plus Market, McGraw-Hill, New York, NY.
6. Wolfe, D.B. (1997), "Older markets and the new marketing paradigm", The Journal of Consumer Marketing, Vol. 14 No. 4/5, pp. 294-302.
7. Wolfe, D.B. (1998), "The psychological center of gravity", American Demographics, April.