Undermarketed! Why some operators short themselves on advertising

Cornell Hotel and Restaurant Administration Quarterly

Volumn 43, Issue 2, 2002, Pages 64-71

  Michael, Steven C ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

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EID: 0346903909     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(02)80032-5     Document Type: Article

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