Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts

Marketing Letters

Volumn 11, Issue 1, 2000, Pages 49-65

  Kiecker, Pamela ^a   Palan, Kay M ^b   Areni, Charles S ^c  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Coder effects; Gender differences; Qualitative data

Indexed keywords

EID: 0346675278     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008150826550     Document Type: Article

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