To think or not to think: Two pathways towards persuasion by short films on aids prevention

Journal of Health Communication

Volumn 8, Issue 6, 2003, Pages 513-528

  Igartua, Juan José ^a   Cheng, Lifen ^a   Lopes, Orquídea ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

AIDS; Experimental research; Health communication; Information campaign; Persuasion; Reception analysis

Indexed keywords

ACQUIRED IMMUNE DEFICIENCY SYNDROME; ADULT; ARTICLE; AWARENESS; COGNITION; CONTROLLED STUDY; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; INFECTION PREVENTION; MALE; NORMAL HUMAN; PERSUASIVE COMMUNICATION; VIDEORECORDING;

EID: 0346656515     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/716100420     Document Type: Article

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