Making survey-based price experiments more accurate

International Journal of Market Research

Volumn 41, Issue 2, 1999, Pages 245-249

  Wright, Malcolm ^a   Gendall, Phil ^a   Lewis, Tony ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346509225     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (8)

1. BURKE, R., HARLAM, B., KAHN, B. & LODISH, L. (1992). Comparing dynamic consumer choice in real and computer-simulated environments. Journal of Consumer Research, 19, June, pp. 71-82.
2. EHRENBERG, A. & SCRIVEN, J. (1998). Extracts from the R&DI. The R&D Initiative, Working Paper, South Bank University.
3. GABOR, A., GRANGER, C. & SOWTER, A. (1970). Real and hypothetical shop situations in market research. Journal of Marketing Research, 7, August, pp. 355-359.
4. MONROE, K. (1990). Pricing: making profitable decision. 2nd Edition. McGraw-Hill International.
5. NAGLE, T. & HOLDEN, R. (1995). The strategy and tactics of pricing: a guide to profitable decision-making. 2nd Edition. Englewood Cliffs, NJ: Prentice Hall.
6. NEVIN, J. (1974). Laboratory experiments for estimating consumer demand: a validation study. Journal of Marketing Research, 11, August, pp. 261-268.
7. SIMON, H. (1989). Price management. Amsterdam: Elsevier Science Publishers.
8. STOUT, R. (1969). Developing data to estimate price-quantity relationships. Journal of Marketing, 33, April, pp. 34-36.