Chinese consumers’ perception of alpha-numeric brand names

Journal of Consumer Marketing

Volumn 14, Issue 3, 1997, Pages 220-233

  Hoon Ang, Swee ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Brand names; Chinese; Consumers

Indexed keywords

EID: 0346443592     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710166800     Document Type: Article

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