Reputation Management: The Shandwick Way

Corporate Reputation Review

Volumn 1, Issue 4, 1998, Pages 381-385

  Semons, A ^a  

^a Shandwick   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0346442246     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540058     Document Type: Article

References (0)