Internal marketing: A means for creating a sales or marketing orientation? The case of UK retail banks

Journal of Marketing Communications

Volumn 8, Issue 2, 2002, Pages 87-100

  Papasolomou Doukakis, Ioanna ^a,b,c  

^a INTERCOLLEGE   (Cyprus)

^b KEELE UNIVERSITY   (United Kingdom)

^c Bus Studies from Philips College   (Cyprus)

Author keywords

Internal marketing; Internal marketing communications; Marketing orientation; Sales orientation

Indexed keywords

EID: 0346438728     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260210142338     Document Type: Article

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